The six-minute video, which appeared on “The Marshall Mathers LP 2,” sees the Detroit native showing off his lyrical prowess while taking shots at rap peers including Tyler The Creator, Joe Budden, and Machine Gun Kelly.
On Friday, Eminem gave the video its final push over the finish line by sharing a short clip on his Instagram and Twitter pages, along with the caption: “‘Everybody loves to root for a nuisance’ #RapGod countdown to 1 billion.”
Third Eminem video to break billion-view barrier
Luis Fonsi and Daddy Yankee’s “Despacito,” is currently the most-streamed video on YouTube, having racked up over 6.6 billion views as of Monday.
“Gangnam Style,” the 2012 megahit by South Korean musician Psy, was the first video to surpass one billion views. The catchy dance track, which topped the charts in 27 countries, according to the Official Charts Company, and spawned thousands of online parodies, currently has more than 3.5 billion views.
In 2015, Wiz Khalifa and Charlie Puth’s collaborative track “See You Again” made history as the first rap video to surpass 1 billion views on YouTube. The song, which featured on the “Furious 7” soundtrack and was dedicated to the late actor Paul Walker, hit the milestone just six months after it was posted on the video-sharing website.